is a perennial shrub of the family Rubiaceae.
In the Quechua languages it is called chacruna or chacrona. In Quechua, chaqruy is a verb meaning “to mix”.
Here is a vision.
Tiny Idols is a styling team that focuses its vision on the innovative interpretation of a new aesthetic, based on customization and collab between brands and artists.
“We started working on tiedye and custom for the Salmo and Coez live shows, but for many years we had been working on the rework of archival items.”
Psychotria Viridis was born from this vision of openness towards a new way of reinterpreting details, representing imperfection as a value, reaffirming elements that we take for granted.